École Nationale Supérieure de
Techniques Avancées

Abstract

The report explores the integration of artificial intelligence (AI) in the e-commerce sector, with a particular focus on its potential to transform the customer experience and address challenges related to online conversion. It highlights the Alesia solution, a specialized virtual assistant designed to meet the specific needs of beauty and cosmetics brands by combining industry expertise with innovative technologies. From a business perspective, the emphasis is on the structural challenges faced by e-commerce businesses, including the lack of personalization and the inability of traditional solutions to replicate the role of in-store sales representatives. Through a finely tuned approach, Alesia positions itself as a strategic asset, boosting conversion rates and enhancing customer relationships through proactive and personalized recommendations. On the technical side, the report details a robust architecture leveraging advanced technologies such as fine-tuned AI, vector searches, and real-time integration with e-commerce platforms like Shopify. This infrastructure ensures scalability, high performance, and optimal security while delivering a seamless and engaging user experience. By reconciling business and technical dimensions, Alesia offers a comprehensive solution that redefines e-commerce standards, providing brands with a powerful tool to build customer loyalty and increase sales.